Mother

The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft. Storytellers at heart, it’s all in the details at MOTHER. From the inspiration behind each season to a language all her own, there is personality to be found in unexpected places. MOTHER tries not to take herself too seriously - and neither should you.