Founded in 2017, Chufy is a fashion brand that features ready-to-wear clothing and accessories, with a focus on sustainable fabrics and hand-painted patterns. The bold and vibrant designs of Sofia Sanchez de Betak, aka "Chufy", are influenced by every place she visits and each person she meets. Chufy reflects a modern sensibility combined with traditional elements. The brand embodies a woman, like Sofia, who enjoys exploring the world and wants to be comfortable yet sophisticated. As an expert globe-trotter, Sofia draws inspiration for each season from different destinations, picking places where she feels a deep connection to the land and its people, places steeped in culture and history.